Astrology and the Internet

"Astrology" and "horoscope" are consistently among the most searched topics on the Internet (searchterms.com, 1999).

Astrology provides completely personalized information that can be created and delivered electronically at any frequency (hourly, daily, weekly, etc.).

Astrology allows for vertical market application and the creation of specific subject matter to target audiences.

A simple search for "astrology OR horoscope" on AltaVista returns over three million web pages (AltaVista).

Time Inc.'s Pathfinder.com reported that "astrology" was the fifth most searched and "horoscope" the seventh most searched word on the site (Time.com, 6/19/98).